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NEW Sunlit Cherimoya
Complimentary Box With Purchases Of 2 Blossoms Colognes
Find A New Favourite
The key ingredients at the heart of the House of Jo Malone London. Discover more about our home, heritage, our approach to fragrance and the charities we support.
Discover Our Values
Delve into our archive for fragrant inspiration. From tips from our House to profiles of our signature ingredients and interviews with friends and collaborators.
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Need a little inspiration?
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Escape the everyday along the windswept shore. Waves breaking white, the air fresh with sea salt and spray. Alive with the mineral scent of the rugged cliffs. Mingling with the woody earthiness of sage. Lively, spirited and totally joyful.
Winner of the Best Boutique Fragrance at the Vogue Beauty Awards 2023.
Top Note
Ambrette Seeds
Their textural quality wraps the fragrance with an aura of sophistication.
Heart Note
Sea Salt
The crunchy nature of sea salt brings both texture and a sense of freshness.
Base Note
Sage
Woody with earthy, aromatic tones that bring a natural depth.
Create your perfect pairing
You can personalise your scent by layering it with another. Try adding warmth or a touch of freshness.
How to Use Perfume
Uncover the rules of perfume etiquette and discover how to spritz like a fragrance connoisseur.